Are You a Social Media Influencer?
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time,...
View ArticleShopper Marketing Best Practices: What’s on Your Grocery List?
Of all the various forms of engagement marketing undergoing sweeping transformations, the one that appears destined for an immediate facelift is shopper marketing. Once a haven for generic product...
View ArticlePina Coladas and Technology: The Perfect Mix
It happens to all of us when we get to a certain age. Maybe you make a movie reference to something you saw when you were younger – and your audience wasn’t even born when the movie came out. Continue...
View Article4 Creative Uses of Location-Based Technology in Digital Marketing Campaigns
Digital marketers have been the proverbial 'kids in a candy store' for the past five or so years. The technology on which new marketing campaigns can be built improves almost daily and enables them to...
View Articlefoursquare Moves Beyond the Badge Game and Looks to Become King of Local...
The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and...
View ArticleOK, So Where Are All the foursquare Black Friday Deals???
Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture...
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